CONTENT & STRATEGY
The plan, the content, and the system to run it.
A full marketing plan, branded e-books and monthly social content, created for you and loaded straight into your Growth Engine, ready to go.
01 · FULL MARKETING PLAN
Know what you're doing every month of the year.
A 12-month plan built around your targets: the offers, campaigns, budgets and KPIs for each month, so marketing is planned, not panicked.
- Revenue and membership targets broken into KPIs
- Campaign calendar and seasonal offers
- Budget split by channel
- Quarterly review and reset
JAN New year drive
FEB Referral month
MAR Spring challenge
APR Open day
MAY Summer shape-up
JUN Reviews push
JUL Family offer
AUG Win-back
SEP Back-to-routine
OCT 5-day challenge
NOV Black Friday
DEC Pre-sell January
02 · E-BOOKS & LEAD MAGNETS
Branded guides that collect leads while you sleep.
We write and design e-books, guides and plans your customers actually want, then put them behind a landing page with an automated follow-up sequence, so every download becomes a warm lead.
- Written and designed in your brand
- Landing page and download automation
- Follow-up emails that move readers to book.
03 · ORGANIC SOCIAL MEDIA
A month of posts, done and scheduled.
Monthly content packs for Facebook, Instagram and LinkedIn, written around your marketing plan and scheduled straight from the Growth Engine's social planner.
- Posts, captions and graphics
- Mix of value, proof and offers
- Scheduled across your channels.
04 · CREATIVE ADS
Scroll-stopping static and video ads.
We create ads from your own photos and footage, or generate fresh imagery and video with AI when you don't have it, so you're never stuck waiting for a photoshoot to launch a campaign.
